In the world of digital marketing, there's one thing that every company wants more of – qualified leads. The more qualified leads you get, the more your business will grow. However, to get more leads, you'll need more traffic - so how can you get more traffic? Search Engine Optimization.
Search Engine Optimization works by improving elements both on and off your website (also known as on-page SEO and off-page SEO) to send signals to search engines like Google. As these signals become stronger, you begin to rank in the SERPs (Search Engine Results Page) for phrases (also known as keywords) that surround the topic of that specific page.
Due to the modern day sophistication of search engines, searchers are usually able to find what they're looking for within clicking the first few websites that appear at the top of the SERPs. Because of this, the saying "the higher you rank, the more you bank" is partially true. The higher your website appears in the Seach Engine Results, the more traffic you'll receive - which should result in more leads to your business.
Now remember, you're not just looking to just increase the amount of organic traffic and leads you are receiving – you're looking to increase the amount of targeted organic traffic and qualified leads.
Creating an Effective SEO Strategy
In order to have a successful and profitable SEO campaign, a strategy and plan of action is a must. This strategy is typically comprised of 3 different parts: identifying problems and opportunities -> fixing problems and optimizing for opportunities -> measuring results. Afterward, you rinse and repeat.
Now, Clients of ours don't have to worry about creating a strategy and plan of action because we handle that for them. However, we don't just say "Don't worry, we got this". We show our clients the strategy and allow them to follow along with us as we tackle each area of our strategy.
This level of transparency helps build trust and show our clients that we have their best interest in mind – while a lot of other "digital marketing agencies" will take your check, tell you to "trust them", and proceed with taking a "company vacation" - leaving you with no added value or results.
Additional SEO Related Information:
Because there are so many different aspects of Search Engine Optimization that can be covered, we've listed areas below to help you navigate around our SEO content and find exactly what you're looking for.
Different marketing goals require a different approach and solution. There is no such thing as "one-size-fits-all" in SEO. Because of this, we offer a list with all of our SEO services and an overview of each one.
Depending on what you're trying to achieve with Search Engine Optimization, your competitive landscape, and the work needed to get your there - SEO can have a large price range. Although we're not able to give you an exact price on every service until we know more about your goals and business, we can give you a price range.
Search Engine Optimization can be very confusing if you're not familiar with how search engines work. Most of our clients have no idea how SEO works (which is why they hired us), but this lack of knowledge and the fact that most of them are paying us monthly forces both our clients and potential clients to ask great questions. Take a look at what some of these questions are, as well as the answers associated with them.
Local Search Engine Optimization Experience:
National SEO and local SEO is similar at its core, but require a very different approach and strategy for success. Because local SEO involves targeting specific geographies, we believe that having experience and knowledge in that region gives us an advantage over national competitors that are unfamiliar with the area. While good keyword research will still provide a good SEO company with all the information it takes to help your business rank well, KPI RISE will be able to quickly assign specific areas of focus that a national company may not be able to find.
Cleveland, Ohio is a city full of local SEO opportunity for small businesses from what we've seen in the SERPs. With a growing economy and businesses outside of the region showing an interest in Cleveland, KPI RISE is expecting the local Search Engine Optimization landscape in Cleveland to become more competitive as more businesses invade the city.
(Founder of Spaces & Co.)
(Co-Founder of BA$H)
Still not sure if you need SEO or even want to work with us?
Contact us below and we'll give you our honest opinion on if Search Engine Optimization and working with us is a right for you.