PPC is one of the quickest ways to get potential customers to your business. Not only can you get potential customers to your business quickly, but you can easily track which advertisements they came from, optimize your advertisements based on conversions to increase your ROI, and scale up at the click of a button.
Pay Per Click advertising includes a couple categories such as Paid Search and Social Media Advertising. While your PPC strategy will depend on your business and goals - the main platforms for running PPC advertising campaigns are Google Adwords, Bing Ads, Facebook, Twitter, Instagram, and Youtube.
Paid Search works by placing your advertisements on Google’s Search Results pages when a user is searching for something while using the keywords you’ve targeted. If you're not familiar with paid advertising, it can sound complicated - but it's very simple at it's core. You can learn more about Paid Search below.
Social Media Advertising works like a more targeted version of display advertising. The social platform will show your advertisement to users who match the targeting that you've set. However, the benefit that Social Media Advertising has over traditional display advertising is that you can more effectively target your potential customer and easily track your ROI from that specific social platform. You can learn more about Social Media Advertising below.
Creating an Effective PPC Strategy
Creating an effective Pay Per Click Advertising strategy is similar to creating an effective SEO strategy. The process typically involves:
- Identifying your budget, goals, and KPI's
- Doing keyword and competitor research
- Setting up and launching the PPC account
- Measuring results and optimizing according to goals and KPI's
Now, Clients of ours don't have to worry about creating a strategy and plan of action because we handle that for them. However, we don't just say "Don't worry, we got this". We show our clients the strategy and allow them to follow along with us as we tackle each area of our strategy.
This level of transparency helps build trust and show our clients that we have their best interest in mind – while a lot of other "digital marketing agencies" will take your check, tell you to "trust them", and proceed with taking a "company vacation" - leaving you with no added value or results.
Additional PPC Related Information:
Because there are so many different aspects of Search Engine Optimization that can be covered, we've listed areas below to help you navigate around our SEO content and find exactly what you're looking for.
Different marketing goals require a different approach and solution. There is no such thing as "one-size-fits-all" in SEO. Because of this, we offer a list with all of our SEO services and an overview of each one.
Depending on what you're trying to achieve with Search Engine Optimization, your competitive landscape, and the work needed to get your there - SEO can have a large price range. Although we're not able to give you an exact price on every service until we know more about your goals and business, we can give you a price range.
Search Engine Optimization can be very confusing if you're not familiar with how search engines work. Most of our clients have no idea how SEO works (which is why they hired us), but this lack of knowledge and the fact that most of them are paying us monthly forces both our clients and potential clients to ask great questions. Take a look at what some of these questions are, as well as the answers associated with them.
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